The leisure and hospitality industry is a leading producer of jobs in Greater Minnesota. Communities across the state consider tourism to be an essential industry for economic development, and actively promote the state’s attractions and assets. According to ExploreMN, travel and tourism in Greater Minnesota generated $4.55 billion in gross sales in 2017 and 99,981 full-and part-time jobs.
DevelopMN’s goal is to increase visitor spending in Greater Minnesota by 5%.